The market research tutorial is a guide to the market research process. The emphasis is on practicality, or, in more formal terms, applied market research. Our goal is to provide you with a basic understanding of what goes into the development, execution, and completion of a market research study, starting with defining what market research is, what it is designed to do (and what it cannot do) for your business and a step-by-step guide to a study. Along the way, you'll see examples of various parts of the research process. Feel free to simply click on the first hotlink below and move sequentially through the process or to dip in at any point with whatever information you need.