Market Research Tutorial



The market research tutorial is a guide to the market research process. The emphasis is on practicality, or, in more formal terms, applied market research. Our goal is to provide you with a basic understanding of what goes into the development, execution, and completion of a market research study, starting with defining what market research is, what it is designed to do (and what it cannot do) for your business and a step-by-step guide to a study. Along the way, you'll see examples of various parts of the research process. Feel free to simply click on the first hotlink below and move sequentially through the process or to dip in at any point with whatever information you need.


Market Research Definition
The purpose of market research
Market research strategy
Setting objectives for a study
Types of market research
Qualitative market research
Quantitative market research
Qualitative market research methodologies
Quantitative market research methodologies
Choosing the right methodology for a study
Choosing the most appropriate population to survey
Sampling
How to determine sample sizes
Writing a questionnaire
Samples of market research questionnaires
The importance of pre-testing
Data collection
Data processing
Market Research Analysis
Report writing


Market Research Tutorial