Market Research Tutorial: Market Research Survey Examples





Here, the market research tutorial presents market research survey examples.

The first is an example of a telephone survey. Note the adherence to the rules of market research questionnaire writing from earlier in this guide.

Observe also that the study objectives are displayed throughout the survey. This helps ensure that each question is "working," that is, that it provides data that will answer the information needs you and management has established for the study.

Placing your objectives in the questionnaire, and essentially linking each question to an objective, also helps ensure that your research project does not become a jumbled stew of everything everyone in your organization would like to know. Linking questions to objectives also tells you which questions are expendable should you need to reduce the length of the survey.

So, without further ado, here is a sample questionnaire.



When you're ready, click below to go to the next step: Pre-testing.


Forward to the Importance of Pre-Testing Back to Writing an Effective Questionnaire


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