A tutorial and guide on how to conduct market research



The objective of this site is to give you the nuts and bolts of answering key market research questions simply, easily, and most of all, correctly. The emphasis here is on practicality: a tutorial with help on the who, what, where, when and why.

Here you'll find guidance on the purpose and process of good practice, developing objectives for your study, writing questionnaires, choosing the most appropriate pool of customers to survey, determining how to most effectively and efficiently collect your data, processing your results, writing reports and how to find the help you need to make your project a success.

As you might expect, we are building and maintaining this site based on what you tell us you want to see. So please fell free to let us know what you think and what other information would be helpful to you.

Market Research Tutorial
Market Research Tutorial
Market Research: Do It Yourself?
Market Research: when and what to do yourself and when to get help
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